Omega-3

does not come

from fish.

Contrary to popular belief, fish aren't the original source of omega-3. There's another source, and it's better for you and the ocean.

It comes 

from Algae.

What is 

Omega-3?

Omega-3 fatty acids are incredibly important for your health. These ‘fatty acids’ are chains of amino acids that have a variety of functions in the human body and are mostly acquired through food. 

Typically, people equate omega-3s with fish oil, but other sources include chia & flax seeds, walnut & hemp oil, krill oil, or (our favorite) algal oil.

Although fish is a common dietary source of omega-3 oils, fish are unable to synthesize (create their own) omega-3s. Rather, they obtain them from the algae that they eat.

The best part? This omega-3 producing algae can also be grown outside of the ocean to sustainably yield the purest form of omega-3 out there. By completely removing the ocean from the picture, we’re able to protect our ocean’s natural resources and remove the risks associated with fish oil.

Why Omega-3?

Your brain is made up of 60% fat. Of those fats, omega-3s are most important for ensuring good brain function and structural integrity.
DHA makes up 97% of those omega 3s. 

DHA (a form of Omega-3) provides benefits that cannot be found elsewhere ( Dr.Lewine ). It can boost your brain and heart health, skin, hair & nail health, as well as aid childhood learning and development.

How fish oil 

is made.

The Problems

with Fish Oil.

The risks associated with the fish oil supply chain pose a great threat to our health and the wellbeing of industry workers and our planet.

Sustainability

Fish oil holds the title of being the most popular supplement consumed in the United States. This popularity is largely responsible for the dwindling of global fish populations.

If our consumption trends continue, by 2050, all fish stocks could become extinct.

Ethics

It’s now relatively well known that the seafood industry has strong ties to slavery or forced labor - with an explicit link to the production of fish oil.

In an effort to redefine this status quo and support the workers without which this product would not be possible, Ora has created a code of conduct for our supply chain that prohibits all human rights abuses. Our suppliers are required to contractually agree to follow the policy and to ensure that their sub-suppliers comply as well.

Quality

There's a lot of plastic debris floating in our oceans, and since fish eat some of the very tiny plastic particles, the toxic chemicals attached (PCBs, BPA, DDT, etc.) end up stored in their fat, and may eventually end up in us. This applies to the high levels of mercury in the ocean as well.

An estimated 18.8 million U.S. adults take fish oil and most have been kept in the dark about the levels of these contaminants. Some supplements contain labels that say, “treated to remove contaminants,” but those labels do not tell consumers how much is left after such “treatment.”

The Solution

Keep fish in the sea! Ora's Omega-3 'Nothing Fishy Here' is sourced from microalgae grown in sterile tanks as a means of protecting our oceans and its natural processes.

Doing this protects consumers and industry workers as well. Products made from sustainably sourced microalgae are free of mercury, pesticides, PCBs, heavy metals and other ocean pollutants. And no fishermen are needed! It’s just up to our water farming experts to cultivate our nutritious algae.

Save a fish, spray some algae! 

SEE THE PRODUCT

Raw fish enters the fish oil processing plant and is hashed for steam cooking.

Today, salmon, herring, mackerel, anchovies, herring and tuna are the most common fish used for consumer-grade fish oil.

Cooked fish is then pressed or centrifuged to separate the solids (fish meal) from the liquids (oils and water).

The press liquor (oils and water) is refined to separate out the water, creating crude fish oil. 

However, as the fish are crushed, they’re exposed to air, meaning the oil becomes oxidized and can then become rancid.

The crude fish oil is then polished to remove impurities using hot water. 

Please note that this "decontamination" process does not mean these products are completely “free of contaminants.”

The refined fish oil has antioxidants added for storage and shipping.

It's important to remember the fish oil has already been exposed to air and therefore oxidized by this point. Oxidized lipids can trigger changes inside human cells that lead to health problems like cardiovascular disease. Some worry this may defeat the whole purpose of fish oil supplements and create other problems, such as “fish burps.”

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